R21Digital

Healthcare marketing · 2025

Wellness Medical Clinic — Dr. Iván Irizarry

Web, Google Ads, lead automation, and community management for a growing wellness clinic.

← All work

A full-service engagement for a medical practice: a clean website, Google Ads built to bring in calls, automated lead capture and follow-up, and ongoing social media — all coordinated so the marketing and the front desk actually talk to each other.

The challenge

A growing clinic was getting clicks but not booked appointments. The marketing and the front desk weren't connected, so leads slipped through without consistent capture or follow-up.

What we built

  • Website and landing pages tuned for calls
  • Google Ads campaign management
  • Automated lead capture, routing, and follow-up
  • Ongoing social media and community management

The result

The clinic now runs a coordinated system: a call-focused website, managed Google Ads, automated lead capture and follow-up, and ongoing social media — with a supervised AI assistant drafting replies in the clinic's voice for a person to approve before anything goes out.