R21Digital

FAQ

Frequently asked questions

Straight answers to the things people ask us most. Don't see yours? Reach out — we reply within one business day.

How much does R21 Digital charge?

Work is grouped into four packages. Brand & Website starts at $750 one-time plus $40 a month for hosting and care. Monthly Presence — social, content, and AI-search optimization — starts at $550 a month for four posts, and most clients start at $750 for eight. Automation and AI agents start at $200 a month. Custom software is quoted per project. These are starting prices for Puerto Rico and Latin America, quoted in USD; United States engagements are priced separately.

Does R21 Digital require a long-term contract?

No. Monthly retainers run without a long-term contract and need 30 days' notice to stop. One-time builds are split 50% to start and 50% at publish, and hosting and care bills from the day the site publishes rather than from signature.

Which R21 Digital package should I start with?

Start with Brand & Website if you are opening, rebranding, or your current site is costing you customers. Start with Monthly Presence if you already have a site and nothing is happening on it — this is what most clients buy. Start with Automation & AI Agents if someone on your team is copying and pasting between apps or leads are going cold overnight. Start with Custom Software when off-the-shelf tools do not fit how the business actually works. Any engagement can grow into the others later.

What does R21 Digital do?

R21 Digital is a marketing, automation, and AI agency. We design brands, build websites and apps, run digital marketing and paid ads, optimize for AI search (GEO), automate operations, and build custom AI agents — for businesses across the United States and Latin America.

Where is R21 Digital located?

R21 Digital is headquartered in Mesa, Arizona, with offices in San Juan (Puerto Rico), Panama City (Panama), and Yopal (Colombia). We work with clients across the US, Puerto Rico, and Latin America, and we operate fully remotely in both English and Spanish.

Do you work in English and Spanish?

Yes. R21 Digital is fully bilingual. We build websites, run campaigns, and create content in both English and Spanish — including proper bilingual SEO so each language version ranks on its own.

What is GEO, and how is it different from SEO?

SEO optimizes your website to rank a link on a search results page. GEO (Generative Engine Optimization) optimizes your business to be cited inside the answer that AI assistants like ChatGPT, Perplexity, Gemini, and Google's AI give. As people increasingly ask AI instead of scrolling links, GEO is how you stay visible. R21 runs GEO programs for clients every month.

How much do your services cost?

Pricing depends on scope. We offer one-time projects (like a website or brand) and monthly retainers (like marketing, social media, or GEO). Tell us what you need and we'll send a clear, itemized quote — no surprises and no long lock-in contracts.

What kinds of businesses do you work with?

We work with small and mid-sized businesses across many industries — healthcare and clinics, professional services and consulting, retail and food, printing, events, and more. If you need to be found online, look professional, and run more efficiently, we can help.

Do you build custom software and mobile apps?

Yes. Beyond marketing, we build mobile apps, web platforms, admin dashboards, and backend systems end to end — design, development, App Store and Google Play submission, hosting, and ongoing maintenance. We've shipped native iOS apps and data platforms to production.

What is an AI agent, and do I need one?

An AI agent is software that completes a real task end to end — like researching prospects, drafting replies, or routing leads — with a person reviewing the output before it goes out. R21 runs its own agent platforms, Hermes and OpenClaw, in production. You need one when a repetitive, time-consuming task is eating your team's hours; we'll tell you honestly when it isn't worth it.

Can you take over a website or project from another agency?

Yes. We regularly take over existing websites, ad accounts, and automations. We start by auditing what's there, keep what's working, and fix what isn't — without forcing a rebuild unless it's genuinely the better path.

How do we get started?

Book a free call or send us a message through the contact page. We'll learn about your business, point you at the highest-return move first, and send a clear plan. There's no pressure and no obligation.

Still have a question?

Tell us about your business — we'll give you a straight answer.

Let's talk