R21Digital

Website and lead relay · 2026

Sign Industry Corp

A custom-coded website for a Puerto Rico signage company, plus a relay that sends each Facebook and Instagram lead to the team's WhatsApp group.

← All work

Sign Industry Corp is a commercial signage company based in Bayamón, Puerto Rico. It sells to other businesses and runs its own Facebook and Instagram lead ads aimed at business owners on the island. We built its website and the relay that gets every ad lead to the team.

The challenge

Leads from the company's Facebook and Instagram forms landed in a Google Sheet. The team needed each lead in front of them within minutes, with the business name and a phone number. The company's site ran on Wix.

Our scope

We handle the website, the form that sends website inquiries to the team, and the relay that forwards ad leads to WhatsApp. The company runs its own Facebook and Instagram ads, so ad budget, creative and targeting stayed with the client. We did not manage its Google Business Profile or map listings.

What we delivered

  • June 5, 2026: the lead relay went live. Each Facebook or Instagram lead lands in the team's WhatsApp group as a card with the business name, contact name, phone, city and email. At launch it checked the sheet every 14 minutes, and only leads after go-live were forwarded.
  • June 29, 2026: the website moved from Wix to custom code on Vercel.
  • August 6, 2026: the relay moved from Make.com to our own n8n server, with the same WhatsApp group and the same fields.
  • August 31, 2026: added a visible keyboard-focus outline for people who navigate without a mouse.
  • September 29, 2026: the website contact form began sending each inquiry by email to the company and to the same WhatsApp group as the ad leads. A spam filter drops obvious bots, and borderline messages are delivered with a spam warning so a real inquiry is not lost.
  • October 9, 2026: moved the domain's DNS to Cloudflare's free plan, with the domain registration unchanged. We backed up every record first, checked them at both new nameservers before the switch, and confirmed the mail records on public resolvers afterward.

Outcomes

We verified the relay end to end on September 14, 2026. Between August 17 and September 14, every lead that reached the sheet, 10 in all, arrived in the WhatsApp group as a card, matching the relay's delivery log one to one. We have no search-traffic or lead-quality results to report: the ad campaigns are the client's own, so we report on the relay's delivery, not on campaign results.

Visit the live project