# R21 Digital — Full Content > R21 Media Group, LLC. A marketing, automation & AI agency founded 2022. Bilingual (English/Spanish), serving the United States and Latin America from offices in Mesa AZ (HQ), San Juan PR, Panama City, and Yopal CO. - Website: https://www.r21digital.com - Email: info@r21digital.com - Phone: +1 (480) 997-4639 ## Packages and pricing Work is organised into 4 packages. Prices apply to Puerto Rico & Latin America, are quoted in USD, and are starting prices rather than quotes. United States engagements are priced separately. ### Brand & Website — $750 one-time A logo, a look, and a bilingual site that loads fast and takes bookings. Choose it when: You are opening, rebranding, or your current site is costing you customers. + $40/mo hosting & care, billed from the day it publishes. Brand identity is $500 more; logo first, site second. ### Monthly Presence — from $550/mo Your business posts consistently, ranks, and gets cited by AI answers — without you touching it. Choose it when: You have a site already and nothing is happening on it. This is what most clients buy. 4 posts a month. Most clients start at $750 for 8. No contract, 30 days' notice to stop. ### Automation & AI Agents — from $200/mo The repetitive work runs itself — leads answered in seconds, follow-ups sent, reviews replied to. Choose it when: Someone on your team is copying and pasting between apps, or leads are going cold overnight. EVA, our AI community manager, bundled with a retainer. Custom automations are scoped and quoted after a call. ### Custom Software — Quoted per project An app or internal tool built, shipped, and maintained — including on the App Store. Choose it when: Off-the-shelf software does not fit how your business actually works. Scope, timeline, and price agreed before any code is written. Past work: a tournament platform with an iOS app and live scoring. ## Services ### Web Design & Development Modern, bilingual websites — from Wix and Shopify to fully custom builds on Next.js and Vercel. Part of Brand & Website. Starting price: $750 one-time. We design and build websites that look the part and earn their keep. For most businesses that means a polished site on Wix or Shopify; for teams that need speed, scale, or custom logic we build on Next.js and Vercel — the same stack behind this site. ### Branding & Graphic Design Logos, brand systems, and the day-to-day design that keeps you consistent everywhere. Part of Brand & Website. Starting price: $750 one-time. Your brand is how people decide whether to trust you before they ever talk to you. We build the full identity — logo, color, type, and the templates your team uses every day — so everything you publish looks like it came from one place. ### Digital Marketing SEO, paid ads on Google and Meta, and content that pulls the right customers in. Part of Monthly Presence. Starting price: from $550/mo. Marketing that's measured, not guessed. We run search and social campaigns, build the content that ranks, and report on what actually moved — leads, calls, and sales — instead of vanity numbers. ### GEO — AI Search Optimization Get your business cited by ChatGPT, Perplexity, Gemini, and Google's AI answers — not just ranked. Part of Monthly Presence. Starting price: from $550/mo. Search is changing. People ask AI a question and get one answer — and most businesses are invisible in that answer. Generative Engine Optimization (GEO) is how we make your business the source the AI quotes. It's our edge, and we run it for our own clients every month. ### Social Media Management Content calendars, posting, and community management across every platform that matters to you. Part of Monthly Presence. Starting price: from $550/mo. Being good at what you do isn't enough if nobody sees it. We plan, design, and publish your content, answer your audience, and keep your channels active — so your social presence works while you run the business. ### Marketing Automation Make.com and n8n workflows that move leads, data, and messages without anyone copying and pasting. Part of Automation & AI Agents. Starting price: from $200/mo. Most teams lose hours every week moving information between tools by hand. We map those flows and automate them — lead routing, follow-ups, reports, data sync — so your team spends time on the work that needs a human. ### AI Agents & Custom Systems Custom AI agents that research, draft, route, and decide — built on our own Hermes and OpenClaw platforms. Part of Automation & AI Agents. Starting price: from $200/mo. We don't just talk about AI — we run it in production. Hermes and OpenClaw are our own agent platforms that handle research, content, lead relay, and operations every day. We build the same kind of custom agents for clients: systems that take a real task off your plate and do it reliably. ### App & Software Development Mobile apps, web platforms, and internal tools — designed, built, shipped, and maintained. Part of Custom Software. Starting price: Quoted per project. When an off-the-shelf tool won't cut it, we build the real thing. We've shipped native mobile apps, admin dashboards, and data platforms end to end — design, backend, deployment, and the boring-but-critical maintenance that keeps them alive. ### AI Consulting & Advisory Practical guidance on where AI and automation actually pay off in your business — and where they don't. Part of Automation & AI Agents. Starting price: from $200/mo. "AI consultant" is a label that will fade, the way "Excel accountant" and "internet marketing" did. The real job stays the same: find the actual bottleneck in your business and prescribe the simplest fix that solves it. Sometimes that's a plain automation with no AI at all; sometimes a better tool; sometimes a full AI agent. We start at the bottom and only go higher when the problem demands it, because we run our own agents (Hermes and OpenClaw) in production and know what each level really costs to keep alive. ### Lead Generation & Outreach Data-driven prospecting and personalized outreach that puts qualified leads in front of you. Part of Automation & AI Agents. Starting price: from $200/mo. We find the right companies, verify the right contacts, and run personalized outreach that gets replies — the same engine we use to grow R21. You review and approve; nothing goes out on autopilot pretending to be you. ### Practice Connect: EHR Reporting & Recall A read-only connection to a practice's existing electronic health record that turns it into recall lists and scheduled reports for staff. Part of Custom Software. Starting price: Quoted per project. Independent practices sit on years of clinical data they can't easily use — the chart is built for the patient in front of you, not for the question “who is overdue?” Practice Connect reads the record a practice already keeps, through the vendor's own supported interface, and turns it into the lists and reports staff would otherwise assemble by hand. It is read-only by design: we never write to the chart, and the EHR stays the source of truth. Which systems we connect to, and exactly what moves, is settled with the practice under a signed agreement — not advertised here. ## Work ### Puerto Rico Light Tackle Anglers — Mobile app + platform A full fishing-tournament platform: iOS app, admin dashboard, and live scoring backend. ### Laudem Consulting Group — GEO / AI-search retainer An ongoing GEO program keeping a consulting firm visible as search shifts to AI answers. ### Wellness Medical Clinic — Dr. Iván Irizarry — Healthcare marketing Web, Google Ads, lead automation, and community management for a growing wellness clinic. ### Strategies for Success — Dra. Emilia Concepción — Branding + content Bilingual brand, a migrated blog engine, and a monthly verified-leads pipeline for an executive coach. ### V&V Fast Print — Automation + GEO Order automation, AI-search visibility, and content for a fast-turnaround print shop. ### Geo Marketing — Website + GEO A built-from-scratch website and an ongoing AI-search optimization retainer. ### AZ Party & Inflatable Rentals — Web + booking (in-house brand) Brand, website, and online booking for our own party-rental business in Arizona. ## Locations ### Mesa, Arizona, United States — Headquarters & strategy Mesa, in the Phoenix metro, is R21 Digital's headquarters. It's where strategy, client direction, and our paid-media and automation work are led — serving businesses across Arizona and the wider United States in both English and Spanish. ### Panama City, Panamá, Panama — Creative & LATAM operations Our Panama City office anchors R21 Digital's creative and design work and our Latin American operations. From here we produce branding, social content, and campaigns for clients across Panama and the region. ### San Juan, Puerto Rico, Puerto Rico — Client relations & local growth San Juan is R21 Digital's home base in Puerto Rico — the market where most of our clients are. From here we handle client relationships, sales, and local growth, helping Puerto Rican businesses get found and chosen in both Spanish and English. ### Yopal, Casanare, Colombia — Project management & production Our Yopal office in Casanare, Colombia drives project management and production — keeping client work organized, moving, and on schedule across our Latin American and US accounts. ## Recent writing ### Original Spanish Content vs Translated: What AI Engines Actually Quote AI search engines favor Spanish written for Spanish readers. Here is when to translate and when to rewrite for better visibility. https://www.r21digital.com/en/blog/original-spanish-content-vs-translated-what-ai-engines ### Why a Small Local Business Can Beat a National Brand in AI Search AI answer engines reward local, entity-rich detail over generic corporate pages. Here is how a small business can turn that into an advantage. https://www.r21digital.com/en/blog/why-a-small-local-business-can-beat-a-national-brand-in-ai ### What Spanish-Speaking Customers Ask AI Assistants: How to Answer Spanish-language searches to ChatGPT and Perplexity carry different intent than English queries. Learn what to publish so bilingual businesses show up as the trusted answer. https://www.r21digital.com/en/blog/what-spanish-speaking-customers-ask-ai-assistants-how-to ### Lead Routing and Re-Engagement Automation for Small Businesses Instant lead routing and re-engaging cold leads by email or SMS are two high-ROI automations most small businesses ignore. Here is a simple starting setup. https://www.r21digital.com/en/blog/lead-routing-and-re-engagement-automation-for-small ### Bilingual Web Design: What English and Spanish Visitors Need English and Spanish visitors expect more than translated words. These layout, tone, currency, and CTA differences make a bilingual site feel native. https://www.r21digital.com/en/blog/bilingual-web-design-what-english-and-spanish-visitors-need ### How to Measure AI Citations: A Simple Tracking Routine for GEO A practical weekly routine for small business owners to log which prompts get cited in ChatGPT, Perplexity, and AI Overviews, without chasing vanity rankings. https://www.r21digital.com/en/blog/how-to-measure-ai-citations-a-simple-tracking-routine-for ### Zero-Click Searches Are the Majority: What Local Owners Must Change Most Google searches now end without a click. Local owners can still show up by making their business profile, FAQs, and schema the source AI answers quote. https://www.r21digital.com/en/blog/zero-click-searches-are-the-majority-what-local-owners-must ### Marketing Automation for Micro-Teams: Four Workflows That Replace Busywork Four simple automation workflows that help tiny marketing teams save hours each week using tools like Google Forms, Gmail, calendars, and GA4. No new software required. https://www.r21digital.com/en/blog/marketing-automation-for-micro-teams-four-workflows-that ### What Customers Ask ChatGPT About Your Business: 30-Minute Exercise Use a 30-minute exercise to find exact buyer questions in English and Spanish, then turn them into content and Google Business Profile posts. https://www.r21digital.com/en/blog/what-customers-ask-chatgpt-about-your-business-30-minute ### The Right Order to Automate Your Marketing: A Workflow-First Approach Most marketing automation fails because people buy tools first. Map your real workflow, then choose the smallest setup that removes repetitive steps. https://www.r21digital.com/en/blog/the-right-order-to-automate-your-marketing-a-workflow-first ### How to Write Spanish and English Pages That AI Engines Quote Build each language version as a complete local answer, not a translation, so AI assistants can find and cite the right page for each market. https://www.r21digital.com/en/blog/how-to-write-spanish-and-english-pages-that-ai-engines-quote ### What Not to Automate: Marketing Tasks That Still Need Humans Some marketing tasks look cheap to automate but cost you trust. Keep high-stakes relationships, complex sales conversations, and earned creativity in human hands. https://www.r21digital.com/en/blog/what-not-to-automate-marketing-tasks-that-still-need-humans ## Frequently asked questions ### How much does R21 Digital charge? Work is grouped into four packages. Brand & Website starts at $750 one-time plus $40 a month for hosting and care. Monthly Presence — social, content, and AI-search optimization — starts at $550 a month for four posts, and most clients start at $750 for eight. Automation and AI agents start at $200 a month. Custom software is quoted per project. These are starting prices for Puerto Rico and Latin America, quoted in USD; United States engagements are priced separately. ### Does R21 Digital require a long-term contract? No. Monthly retainers run without a long-term contract and need 30 days' notice to stop. One-time builds are split 50% to start and 50% at publish, and hosting and care bills from the day the site publishes rather than from signature. ### Which R21 Digital package should I start with? Start with Brand & Website if you are opening, rebranding, or your current site is costing you customers. Start with Monthly Presence if you already have a site and nothing is happening on it — this is what most clients buy. Start with Automation & AI Agents if someone on your team is copying and pasting between apps or leads are going cold overnight. Start with Custom Software when off-the-shelf tools do not fit how the business actually works. Any engagement can grow into the others later. ### What does R21 Digital do? R21 Digital is a marketing, automation, and AI agency. We design brands, build websites and apps, run digital marketing and paid ads, optimize for AI search (GEO), automate operations, and build custom AI agents — for businesses across the United States and Latin America. ### Where is R21 Digital located? R21 Digital is headquartered in Mesa, Arizona, with offices in San Juan (Puerto Rico), Panama City (Panama), and Yopal (Colombia). We work with clients across the US, Puerto Rico, and Latin America, and we operate fully remotely in both English and Spanish. ### Do you work in English and Spanish? Yes. R21 Digital is fully bilingual. We build websites, run campaigns, and create content in both English and Spanish — including proper bilingual SEO so each language version ranks on its own. ### What is GEO, and how is it different from SEO? SEO optimizes your website to rank a link on a search results page. GEO (Generative Engine Optimization) optimizes your business to be cited inside the answer that AI assistants like ChatGPT, Perplexity, Gemini, and Google's AI give. As people increasingly ask AI instead of scrolling links, GEO is how you stay visible. R21 runs GEO programs for clients every month. ### How much do your services cost? Pricing depends on scope. We offer one-time projects (like a website or brand) and monthly retainers (like marketing, social media, or GEO). Tell us what you need and we'll send a clear, itemized quote — no surprises and no long lock-in contracts. ### What kinds of businesses do you work with? We work with small and mid-sized businesses across many industries — healthcare and clinics, professional services and consulting, retail and food, printing, events, and more. If you need to be found online, look professional, and run more efficiently, we can help. ### Do you build custom software and mobile apps? Yes. Beyond marketing, we build mobile apps, web platforms, admin dashboards, and backend systems end to end — design, development, App Store and Google Play submission, hosting, and ongoing maintenance. We've shipped native iOS apps and data platforms to production. ### What is an AI agent, and do I need one? An AI agent is software that completes a real task end to end — like researching prospects, drafting replies, or routing leads — with a person reviewing the output before it goes out. R21 runs its own agent platforms, Hermes and OpenClaw, in production. You need one when a repetitive, time-consuming task is eating your team's hours; we'll tell you honestly when it isn't worth it. ### Can you take over a website or project from another agency? Yes. We regularly take over existing websites, ad accounts, and automations. We start by auditing what's there, keep what's working, and fix what isn't — without forcing a rebuild unless it's genuinely the better path. ### How do we get started? Book a free call or send us a message through the contact page. We'll learn about your business, point you at the highest-return move first, and send a clear plan. There's no pressure and no obligation.