# R21 Digital — Full Content

> R21 Media Group, LLC. A marketing, automation & AI agency founded 2022. Bilingual (English/Spanish), based in Mesa AZ, with team members in San Juan PR, Panama City, and Yopal CO, serving the United States and Latin America.

- Website: https://www.r21digital.com
- Email: info@r21digital.com
- Phone: +1 (480) 997-4639

## Packages and pricing

Work is organised into 4 packages. Prices apply to Puerto Rico & Latin America, are quoted in USD, and are starting prices rather than quotes. United States engagements are priced separately.

### Brand & Website — $750 one-time
A logo, a look, and a bilingual site that loads fast and takes bookings.
Choose it when: You are opening, rebranding, or your current site is costing you customers.
+ $40/mo hosting & care, billed from the day it publishes. Brand identity is $500 more; logo first, site second.

### Monthly Presence — from $550/mo
Your business posts consistently, ranks, and gets cited by AI answers — without you touching it.
Choose it when: You have a site already and nothing is happening on it. This is what most clients buy.
4 posts a month. Most clients start at $750 for 8. No contract, 30 days' notice to stop.

### Automation & AI Agents — from $200/mo
The repetitive work runs itself — leads answered in seconds, follow-ups sent, reviews replied to.
Choose it when: Someone on your team is copying and pasting between apps, or leads are going cold overnight.
EVA, our AI community manager, bundled with a retainer. Custom automations are scoped and quoted after a call.

### Custom Software — Quoted per project
An app or internal tool built, shipped, and maintained — including on the App Store.
Choose it when: Off-the-shelf software does not fit how your business actually works.
Scope, timeline, and price agreed before any code is written. Past work: a tournament platform with an iOS app and live scoring.

## Services

### Website Development & Design
Custom-coded, bilingual websites published on Vercel: design, build, launch, and care after launch.
Part of Brand & Website. Starting price: $750 one-time.
R21 Digital builds websites for small and growing businesses: custom code, published on Vercel, written in English and Spanish, and designed to load fast on a phone. We handle the design, the build, the launch and the care afterward. Websites start at $750 one-time, plus $40 a month for hosting and care, for Puerto Rico and Latin America.
URLs: https://www.r21digital.com/en/services/web-development (en) · https://www.r21digital.com/es/services/web-development (es)

### Branding & Graphic Design
Logos, brand systems, and the day-to-day design that keeps you consistent everywhere.
Part of Brand & Website. Starting price: $750 one-time.
Your brand is how people decide whether to trust you before they ever talk to you. We build the full identity — logo, color, type, and the templates your team uses every day — so everything you publish looks like it came from one place.
URLs: https://www.r21digital.com/en/services/branding-design (en) · https://www.r21digital.com/es/services/branding-design (es)

### Digital Marketing Management
SEO, Google and Meta ads, and bilingual content managed as one monthly plan, with reporting on leads, calls and sales.
Part of Monthly Presence. Starting price: from $550/mo.
Digital marketing management means one team runs your search, ads, content and reporting together, so you are not coordinating four vendors. R21 Digital sets the plan, manages Google and Meta campaigns, publishes bilingual content for search, and reports on leads, calls and sales. Monthly Presence starts at $550 a month for four posts; ad management and SEO are scoped on a call. No contract.
URLs: https://www.r21digital.com/en/services/digital-marketing (en) · https://www.r21digital.com/es/services/digital-marketing (es)

### GEO — AI Search Optimization
Get your business cited by ChatGPT, Perplexity, Gemini, and Google's AI answers — not just ranked.
Part of Monthly Presence. Starting price: from $550/mo.
Search is changing. People ask AI a question and get one answer — and most businesses are invisible in that answer. Generative Engine Optimization (GEO) is how we make your business the source the AI quotes. It's our edge, and we run it for our own clients every month.
URLs: https://www.r21digital.com/en/services/geo-ai-search (en) · https://www.r21digital.com/es/services/geo-ai-search (es)

### Social Media Management
A monthly content calendar, graphics and short video, publishing, replies and reporting across Instagram, Facebook, TikTok and LinkedIn.
Part of Monthly Presence. Starting price: from $550/mo.
Social media management means someone plans, designs, publishes and answers on your accounts every month, so they stay active without you running them. R21 Digital builds the content calendar in your voice, makes the graphics and short videos, publishes on Instagram, Facebook, TikTok and LinkedIn, and replies to your audience. Plans start at $550 a month for four posts.
URLs: https://www.r21digital.com/en/services/social-media (en) · https://www.r21digital.com/es/services/social-media (es)

### Marketing Automation
Make.com and n8n workflows that move leads, data, and messages without anyone copying and pasting.
Part of Automation & AI Agents. Starting price: from $200/mo.
Most teams lose hours every week moving information between tools by hand. We map those flows and automate them — lead routing, follow-ups, reports, data sync — so your team spends time on the work that needs a human.
URLs: https://www.r21digital.com/en/services/marketing-automation (en) · https://www.r21digital.com/es/services/marketing-automation (es)

### AI Agents & Custom Systems
Custom AI agents that research, draft, route, and decide — built on our own Hermes and OpenClaw platforms.
Part of Automation & AI Agents. Starting price: from $200/mo.
We don't just talk about AI — we run it in production. Hermes and OpenClaw are our own agent platforms that handle research, content, lead relay, and operations every day. We build the same kind of custom agents for clients: systems that take a real task off your plate and do it reliably.
URLs: https://www.r21digital.com/en/services/ai-agents (en) · https://www.r21digital.com/es/services/ai-agents (es)

### App & Software Development
Mobile apps, web platforms, and internal tools — designed, built, shipped, and maintained.
Part of Custom Software. Starting price: Quoted per project.
When an off-the-shelf tool won't cut it, we build the real thing. We've shipped native mobile apps, admin dashboards, and data platforms end to end — design, backend, deployment, and the boring-but-critical maintenance that keeps them alive.
URLs: https://www.r21digital.com/en/services/app-development (en) · https://www.r21digital.com/es/services/app-development (es)

### AI Consulting & Advisory
Practical guidance on where AI and automation actually pay off in your business — and where they don't.
Part of Automation & AI Agents. Starting price: from $200/mo.
"AI consultant" is a label that will fade, the way "Excel accountant" and "internet marketing" did. The real job stays the same: find the actual bottleneck in your business and prescribe the simplest fix that solves it. Sometimes that's a plain automation with no AI at all; sometimes a better tool; sometimes a full AI agent. We start at the bottom and only go higher when the problem demands it, because we run our own agents (Hermes and OpenClaw) in production and know what each level really costs to keep alive.
URLs: https://www.r21digital.com/en/services/ai-consulting (en) · https://www.r21digital.com/es/services/ai-consulting (es)

### Lead Generation & Outreach
Data-driven prospecting and personalized outreach that puts qualified leads in front of you.
Part of Automation & AI Agents. Starting price: from $200/mo.
We find the right companies, verify the right contacts, and run personalized outreach that gets replies — the same engine we use to grow R21. You review and approve; nothing goes out on autopilot pretending to be you.
URLs: https://www.r21digital.com/en/services/lead-generation (en) · https://www.r21digital.com/es/services/lead-generation (es)

### Practice Connect: EHR Reporting & Recall
A read-only connection to a practice's existing electronic health record that turns it into recall lists and scheduled reports for staff.
Part of Custom Software. Starting price: Quoted per project.
Independent practices sit on years of clinical data they can't easily use — the chart is built for the patient in front of you, not for the question “who is overdue?” Practice Connect reads the record a practice already keeps, through the vendor's own supported interface, and turns it into the lists and reports staff would otherwise assemble by hand. It is read-only by design: we never write to the chart, and the EHR stays the source of truth. Which systems we connect to, and exactly what moves, is settled with the practice under a signed agreement — not advertised here.
URLs: https://www.r21digital.com/en/services/practice-connect-insights (en) · https://www.r21digital.com/es/services/practice-connect-insights (es)

## Work

### Puerto Rico Light Tackle Anglers — Mobile app + platform
A full fishing-tournament platform: iOS app, admin dashboard, and live scoring backend.
URLs: https://www.r21digital.com/en/work/prlta-tournament-app (en) · https://www.r21digital.com/es/work/prlta-tournament-app (es)

### Laudem Consulting Group — GEO / AI-search retainer
An ongoing GEO program keeping a consulting firm visible as search shifts to AI answers.
URLs: https://www.r21digital.com/en/work/laudem-consulting-group (en) · https://www.r21digital.com/es/work/laudem-consulting-group (es)

### Wellness Medical Clinic — Dr. Iván Irizarry — Healthcare marketing
Web, Google Ads, lead automation, and community management for a growing wellness clinic.
URLs: https://www.r21digital.com/en/work/wellness-medical-clinic (en) · https://www.r21digital.com/es/work/wellness-medical-clinic (es)

### Strategies for Success — Dra. Emilia Concepción — Branding + content
Bilingual brand, a migrated blog engine, and a monthly verified-leads pipeline we ran for an executive coach.
URLs: https://www.r21digital.com/en/work/strategies-for-success (en) · https://www.r21digital.com/es/work/strategies-for-success (es)

### V&V Fast Print — Website and local search
R21 Digital rebuilt a San Juan print shop's website as custom code, then added a bilingual blog, service pages and a quote form that reaches WhatsApp.
URLs: https://www.r21digital.com/en/work/vv-fast-print (en) · https://www.r21digital.com/es/work/vv-fast-print (es)

### Sign Industry Corp — Website and lead relay
A custom-coded website for a Puerto Rico signage company, plus a relay that sends each Facebook and Instagram lead to the team's WhatsApp group.
URLs: https://www.r21digital.com/en/work/sign-industry-corp (en) · https://www.r21digital.com/es/work/sign-industry-corp (es)

### Geo Marketing — Website + GEO
A new website, moved from WordPress to Wix Studio, and an ongoing AI-search optimization retainer.
URLs: https://www.r21digital.com/en/work/geo-marketing (en) · https://www.r21digital.com/es/work/geo-marketing (es)

### AZ Party & Inflatable Rentals — Web + booking (in-house brand)
Brand, website, and online booking for our own party-rental business in Arizona.
URLs: https://www.r21digital.com/en/work/az-party-rentals (en) · https://www.r21digital.com/es/work/az-party-rentals (es)

## Locations

### Mesa, Arizona, United States — Headquarters & strategy
Mesa, in the Phoenix metro, is R21 Digital's headquarters. It's where strategy, client direction, and our paid-media and automation work are led — serving businesses across Arizona and the wider United States in both English and Spanish.
URLs: https://www.r21digital.com/en/locations/mesa-arizona (en) · https://www.r21digital.com/es/locations/mesa-arizona (es)

### Panama City, Panamá, Panama — Creative & LATAM operations
R21 Digital's creative and design work and our Latin American operations are led from Panama City. From here we produce branding, social content, and campaigns for clients across Panama and the region.
URLs: https://www.r21digital.com/en/locations/panama-city (en) · https://www.r21digital.com/es/locations/panama-city (es)

### San Juan, Puerto Rico, Puerto Rico — Client relations & local growth
San Juan is R21 Digital's home base in Puerto Rico — the market where most of our clients are. From here we handle client relationships, sales, and local growth, helping Puerto Rican businesses get found and chosen in both Spanish and English.
URLs: https://www.r21digital.com/en/locations/san-juan-puerto-rico (en) · https://www.r21digital.com/es/locations/san-juan-puerto-rico (es)

### Yopal, Casanare, Colombia — Project management & production
Project management and production are run from Yopal, in Casanare, Colombia — keeping client work organized, moving, and on schedule across our Latin American and US accounts.
URLs: https://www.r21digital.com/en/locations/yopal-colombia (en) · https://www.r21digital.com/es/locations/yopal-colombia (es)

## Blog

### Who Owns a New Lead? A Handoff Checklist for Small Teams
A practical checklist for small teams to define who owns a new lead, confirm acceptance, and handle exceptions when automation fails.
URLs: https://www.r21digital.com/en/blog/who-owns-a-new-lead-a-handoff-checklist-for-small-teams (en) · https://www.r21digital.com/es/blog/who-owns-a-new-lead-a-handoff-checklist-for-small-teams (es)

### PRLTA in Puerto Rico: Marketing Automation for Title Businesses
What PRLTA means for Puerto Rico title and escrow businesses, and how marketing automation and AI can help you attract clients without legal or closing advice.
URLs: https://www.r21digital.com/en/blog/prlta-in-puerto-rico-marketing-automation-for-title (en) · https://www.r21digital.com/es/blog/prlta-in-puerto-rico-marketing-automation-for-title (es)

### How Much Should a Small Business Actually Spend on Marketing Automation?
A no-hype framework for budgeting marketing automation: what to spend, what to skip, and how to phase tools in as revenue grows without buying a stack you won't use.
URLs: https://www.r21digital.com/en/blog/how-much-should-a-small-business-actually-spend-on (en) · https://www.r21digital.com/es/blog/how-much-should-a-small-business-actually-spend-on (es)

### Original Spanish Content vs Translated: What AI Engines Actually Quote
AI search engines favor Spanish written for Spanish readers. Here is when to translate and when to rewrite for better visibility.
URLs: https://www.r21digital.com/en/blog/original-spanish-content-vs-translated-what-ai-engines (en) · https://www.r21digital.com/es/blog/original-spanish-content-vs-translated-what-ai-engines (es)

### Why a Small Local Business Can Beat a National Brand in AI Search
AI answer engines reward local, entity-rich detail over generic corporate pages. Here is how a small business can turn that into an advantage.
URLs: https://www.r21digital.com/en/blog/why-a-small-local-business-can-beat-a-national-brand-in-ai (en) · https://www.r21digital.com/es/blog/why-a-small-local-business-can-beat-a-national-brand-in-ai (es)

### What Spanish-Speaking Customers Ask AI Assistants: How to Answer
Spanish-language searches to ChatGPT and Perplexity carry different intent than English queries. Learn what to publish so bilingual businesses show up as the trusted answer.
URLs: https://www.r21digital.com/en/blog/what-spanish-speaking-customers-ask-ai-assistants-how-to (en) · https://www.r21digital.com/es/blog/what-spanish-speaking-customers-ask-ai-assistants-how-to (es)

### Lead Routing and Re-Engagement Automation for Small Businesses
Instant lead routing and re-engaging cold leads by email or SMS are two high-ROI automations most small businesses ignore. Here is a simple starting setup.
URLs: https://www.r21digital.com/en/blog/lead-routing-and-re-engagement-automation-for-small (en) · https://www.r21digital.com/es/blog/lead-routing-and-re-engagement-automation-for-small (es)

### Bilingual Web Design: What English and Spanish Visitors Need
English and Spanish visitors expect more than translated words. These layout, tone, currency, and CTA differences make a bilingual site feel native.
URLs: https://www.r21digital.com/en/blog/bilingual-web-design-what-english-and-spanish-visitors-need (en) · https://www.r21digital.com/es/blog/bilingual-web-design-what-english-and-spanish-visitors-need (es)

### How to Measure AI Citations: A Simple Tracking Routine for GEO
A practical weekly routine for small business owners to log which prompts get cited in ChatGPT, Perplexity, and AI Overviews, without chasing vanity rankings.
URLs: https://www.r21digital.com/en/blog/how-to-measure-ai-citations-a-simple-tracking-routine-for (en) · https://www.r21digital.com/es/blog/how-to-measure-ai-citations-a-simple-tracking-routine-for (es)

### Zero-Click Searches Are the Majority: What Local Owners Must Change
Most Google searches now end without a click. Local owners can still show up by making their business profile, FAQs, and schema the source AI answers quote.
URLs: https://www.r21digital.com/en/blog/zero-click-searches-are-the-majority-what-local-owners-must (en) · https://www.r21digital.com/es/blog/zero-click-searches-are-the-majority-what-local-owners-must (es)

### Marketing Automation for Micro-Teams: Four Workflows That Replace Busywork
Four simple automation workflows that help tiny marketing teams save hours each week using tools like Google Forms, Gmail, calendars, and GA4. No new software required.
URLs: https://www.r21digital.com/en/blog/marketing-automation-for-micro-teams-four-workflows-that (en) · https://www.r21digital.com/es/blog/marketing-automation-for-micro-teams-four-workflows-that (es)

### What Customers Ask ChatGPT About Your Business: 30-Minute Exercise
Use a 30-minute exercise to find exact buyer questions in English and Spanish, then turn them into content and Google Business Profile posts.
URLs: https://www.r21digital.com/en/blog/what-customers-ask-chatgpt-about-your-business-30-minute (en) · https://www.r21digital.com/es/blog/what-customers-ask-chatgpt-about-your-business-30-minute (es)

### The Right Order to Automate Your Marketing: A Workflow-First Approach
Most marketing automation fails because people buy tools first. Map your real workflow, then choose the smallest setup that removes repetitive steps.
URLs: https://www.r21digital.com/en/blog/the-right-order-to-automate-your-marketing-a-workflow-first (en) · https://www.r21digital.com/es/blog/the-right-order-to-automate-your-marketing-a-workflow-first (es)

### How to Write Spanish and English Pages That AI Engines Quote
Build each language version as a complete local answer, not a translation, so AI assistants can find and cite the right page for each market.
URLs: https://www.r21digital.com/en/blog/how-to-write-spanish-and-english-pages-that-ai-engines-quote (en) · https://www.r21digital.com/es/blog/how-to-write-spanish-and-english-pages-that-ai-engines-quote (es)

### What Not to Automate: Marketing Tasks That Still Need Humans
Some marketing tasks look cheap to automate but cost you trust. Keep high-stakes relationships, complex sales conversations, and earned creativity in human hands.
URLs: https://www.r21digital.com/en/blog/what-not-to-automate-marketing-tasks-that-still-need-humans (en) · https://www.r21digital.com/es/blog/what-not-to-automate-marketing-tasks-that-still-need-humans (es)

### Get Cited by AI Without a Blog: Where AI Looks Beyond Your Website
Small businesses can earn AI citations without a blog by polishing the reviews, directories, and Q&A sites that AI engines already scan.
URLs: https://www.r21digital.com/en/blog/get-cited-by-ai-without-a-blog-where-ai-looks-beyond-your (en) · https://www.r21digital.com/es/blog/get-cited-by-ai-without-a-blog-where-ai-looks-beyond-your (es)

### ChatGPT, Perplexity, and Google AI Overviews Cite Differently
Compare how three AI answer engines cite sources and learn the distinct authority signals your content needs to be trusted by all of them.
URLs: https://www.r21digital.com/en/blog/chatgpt-perplexity-and-google-ai-overviews-cite-differently (en) · https://www.r21digital.com/es/blog/chatgpt-perplexity-and-google-ai-overviews-cite-differently (es)

### How to Get More Reviews and Improve AI Search Visibility
Practical ways to get more customer reviews and use them to appear in AI answers, local results, and voice searches.
URLs: https://www.r21digital.com/en/blog/how-to-get-more-reviews-and-improve-ai-search-visibility (en) · https://www.r21digital.com/es/blog/how-to-get-more-reviews-and-improve-ai-search-visibility (es)

### 10 Quick CRO Fixes to Turn Website Visitors into Leads
Simple design, copy, and call-to-action tweaks that help small business websites capture more leads without a full redesign.
URLs: https://www.r21digital.com/en/blog/10-quick-cro-fixes-to-turn-website-visitors-into-leads (en) · https://www.r21digital.com/es/blog/10-quick-cro-fixes-to-turn-website-visitors-into-leads (es)

### AI for Social Media: Generate Captions, Images, and Schedules On-Brand
Learn practical ways to use AI for social media captions, images, and scheduling while keeping your brand voice consistent and clear.
URLs: https://www.r21digital.com/en/blog/ai-for-social-media-generate-captions-images-and-schedules (en) · https://www.r21digital.com/es/blog/ai-for-social-media-generate-captions-images-and-schedules (es)

### Choosing and Setting Up a Small Business CRM: A Practical Guide
Pick a CRM that fits how you sell, then set it up to track leads, automate follow-ups, and close more deals without overcomplicating your day.
URLs: https://www.r21digital.com/en/blog/choosing-and-setting-up-a-small-business-crm-a-practical (en) · https://www.r21digital.com/es/blog/choosing-and-setting-up-a-small-business-crm-a-practical (es)

### How to Build a Simple Marketing Funnel That Converts on a Small Budget
A practical step-by-step framework to turn website visitors into paying customers without spending much on ads. Learn the four stages and what to do at each one.
URLs: https://www.r21digital.com/en/blog/how-to-build-a-simple-marketing-funnel-that-converts-on-a (en) · https://www.r21digital.com/es/blog/how-to-build-a-simple-marketing-funnel-that-converts-on-a (es)

### 7 Email Automation Workflows Every Small Business Should Set Up
From welcome series to win-back campaigns, these automated email flows save time and recover lost sales. Here are seven worth setting up first.
URLs: https://www.r21digital.com/en/blog/7-email-automation-workflows-every-small-business-should (en) · https://www.r21digital.com/es/blog/7-email-automation-workflows-every-small-business-should (es)

### WhatsApp Automation: Chatbots and Broadcasts Without Annoying
A practical guide to WhatsApp Business automation: set up welcome messages, quick replies, and broadcast lists that feel personal and never spammy.
URLs: https://www.r21digital.com/en/blog/whatsapp-automation-chatbots-and-broadcasts-without-annoying (en) · https://www.r21digital.com/es/blog/whatsapp-automation-chatbots-and-broadcasts-without-annoying (es)

### How to Optimize Google Business Profile for AI and Voice Search
A practical guide to updating your Google Business Profile so AI assistants like ChatGPT, Siri, and Google Maps recommend your local business.
URLs: https://www.r21digital.com/en/blog/how-to-optimize-google-business-profile-for-ai-and-voice (en) · https://www.r21digital.com/es/blog/how-to-optimize-google-business-profile-for-ai-and-voice (es)

### Best Appointment Booking Tools for Clinics, Salons, and Contractors
A practical comparison of scheduling platforms for clinics, salons, and contractors, covering integrations, no-show reduction, and cost.
URLs: https://www.r21digital.com/en/blog/best-appointment-booking-tools-for-clinics-salons-and (en) · https://www.r21digital.com/es/blog/best-appointment-booking-tools-for-clinics-salons-and (es)

### Make.com vs Zapier vs n8n: Which Automation Platform Is Right for You?
A straight comparison of Make, Zapier, and n8n on price, power, and ease of use, with an honest recommendation for your business.
URLs: https://www.r21digital.com/en/blog/make-com-vs-zapier-vs-n8n-which-automation-platform-is (en) · https://www.r21digital.com/es/blog/make-com-vs-zapier-vs-n8n-which-automation-platform-is (es)

### Best Marketing Automation Tools for Small Businesses in 2026
A no-fluff comparison of Make.com, n8n, and Zapier for small business owners in 2026. Which one actually fits your team, budget, and workflows?
URLs: https://www.r21digital.com/en/blog/best-marketing-automation-tools-for-small-businesses-in-2026 (en) · https://www.r21digital.com/es/blog/best-marketing-automation-tools-for-small-businesses-in-2026 (es)

### Puerto Rico Local SEO: Get Found in English and Spanish
Practical steps for PR businesses to show up in local searches for English and Spanish speakers, using Google Business Profile and bilingual content.
URLs: https://www.r21digital.com/en/blog/puerto-rico-local-seo-get-found-in-english-and-spanish (en) · https://www.r21digital.com/es/blog/puerto-rico-local-seo-get-found-in-english-and-spanish (es)

### Using AI to Write Content Without Getting Penalized by Google
AI can speed up writing, but daily auto-posting often hurts SEO. Learn how a human-gated process keeps your content helpful and penalty-free.
URLs: https://www.r21digital.com/en/blog/using-ai-to-write-content-without-getting-penalized-by (en) · https://www.r21digital.com/es/blog/using-ai-to-write-content-without-getting-penalized-by (es)

### Stop losing leads: automating follow-up the right way
Most leads go cold because follow-up is too slow or feels robotic. Learn how to automate follow-up sequences that keep the human touch and win more business.
URLs: https://www.r21digital.com/en/blog/stop-losing-leads-automating-follow-up-the-right-way (en) · https://www.r21digital.com/es/blog/stop-losing-leads-automating-follow-up-the-right-way (es)

### How Website Speed Affects Your Google Rank and AI Visibility
Core Web Vitals like INP and server-side rendering aren't just tech jargon—they shape how search engines and AI tools see your site.
URLs: https://www.r21digital.com/en/blog/how-website-speed-affects-your-google-rank-and-ai-visibility (en) · https://www.r21digital.com/es/blog/how-website-speed-affects-your-google-rank-and-ai-visibility (es)

### Why Consistency Beats Virality on Social Media
Chasing viral trends wastes time and energy. A steady posting routine builds real trust and customer relationships — without burning out your small team.
URLs: https://www.r21digital.com/en/blog/why-consistency-beats-virality-on-social-media (en) · https://www.r21digital.com/es/blog/why-consistency-beats-virality-on-social-media (es)

### How to Get Your Business Cited by Perplexity and ChatGPT
Learn the on-page and off-page signals that make AI answer engines name your business, from quotable content to entity authority and reviews.
URLs: https://www.r21digital.com/en/blog/how-to-get-your-business-cited-by-perplexity-and-chatgpt (en) · https://www.r21digital.com/es/blog/how-to-get-your-business-cited-by-perplexity-and-chatgpt (es)

### Schema Markup Explained for Business Owners (Not Developers)
Learn what schema markup is, why Google and AI use it, and which types matter most for your business.
URLs: https://www.r21digital.com/en/blog/schema-markup-explained-for-business-owners-not-developers (en) · https://www.r21digital.com/es/blog/schema-markup-explained-for-business-owners-not-developers (es)

### Why a bilingual website needs two SEO strategies, not one
Proper EN/ES hreflang and per-language content are key to winning in Puerto Rico and Latin America.
URLs: https://www.r21digital.com/en/blog/why-a-bilingual-website-needs-two-seo-strategies-not-one (en) · https://www.r21digital.com/es/blog/why-a-bilingual-website-needs-two-seo-strategies-not-one (es)

### What Is llms.txt and Does Your Website Need One?
A plain explanation of llms.txt, how it helps AI crawlers understand your site, and simple steps to add one.
URLs: https://www.r21digital.com/en/blog/what-is-llms-txt-and-does-your-website-need-one (en) · https://www.r21digital.com/es/blog/what-is-llms-txt-and-does-your-website-need-one (es)

### How to Run Google Ads on a Small Budget Without Waste
Practical setup for service businesses: call-focused campaigns, conversion tracking, and what to ignore to stretch every dollar.
URLs: https://www.r21digital.com/en/blog/how-to-run-google-ads-on-a-small-budget-without-waste (en) · https://www.r21digital.com/es/blog/how-to-run-google-ads-on-a-small-budget-without-waste (es)

### AI Agent vs Chatbot: What's the Real Difference?
Chatbots follow scripts; AI agents plan and act. Learn when to use each and why a human-review guardrail keeps agents safe.
URLs: https://www.r21digital.com/en/blog/ai-agent-vs-chatbot-what-s-the-real-difference (en) · https://www.r21digital.com/es/blog/ai-agent-vs-chatbot-what-s-the-real-difference (es)

### What does a social media manager actually do?
It's not just posting. A good social media manager plans, designs, publishes, and answers — so your channels work while you run the business. Here's what the job really involves.
URLs: https://www.r21digital.com/en/blog/what-a-social-media-manager-does (en) · https://www.r21digital.com/es/blog/what-a-social-media-manager-does (es)

### The first three things every small business should automate
Before chasing AI agents, fix the three jobs that quietly cost you sales: routing leads, following up, and reporting.
URLs: https://www.r21digital.com/en/blog/the-first-three-things-every-small-business-should-automate (en) · https://www.r21digital.com/es/blog/the-first-three-things-every-small-business-should-automate (es)

### Logo vs. brand identity: what a small business actually needs
A logo is one piece. A brand identity is the whole system that keeps everything you publish looking like it came from one place. Here's the difference — and what to invest in first.
URLs: https://www.r21digital.com/en/blog/logo-vs-brand-identity (en) · https://www.r21digital.com/es/blog/logo-vs-brand-identity (es)

### Custom app or off-the-shelf? When it's worth building your own
Most businesses don't need a custom app — until they hit the wall an off-the-shelf tool can't solve. Here's how to tell which side of that line you're on.
URLs: https://www.r21digital.com/en/blog/custom-app-vs-off-the-shelf (en) · https://www.r21digital.com/es/blog/custom-app-vs-off-the-shelf (es)

### Is Your Business Invisible to ChatGPT and Google AI? A Self-Check
A practical self-check to see if AI assistants mention your business, plus the first fixes to become visible.
URLs: https://www.r21digital.com/en/blog/is-your-business-invisible-to-chatgpt-and-google-ai-a-self-c (en) · https://www.r21digital.com/es/blog/is-your-business-invisible-to-chatgpt-and-google-ai-a-self-c (es)

### GEO vs SEO: What's the Difference and Why It Matters in 2026
SEO helps you rank in search engines like Google. GEO helps you get cited by AI answers. Here's what your business needs to know.
URLs: https://www.r21digital.com/en/blog/geo-vs-seo-what-s-the-difference-and-why-it-matters-in-2026 (en) · https://www.r21digital.com/es/blog/geo-vs-seo-what-s-the-difference-and-why-it-matters-in-2026 (es)

### "AI consultant" is a temporary job title. Solving the real problem isn't.
"AI consultant" will age out the way "Excel accountant" did. The durable skill is finding the real constraint and prescribing the simplest fix that solves it.
URLs: https://www.r21digital.com/en/blog/ai-consultant-temporary-job-title (en) · https://www.r21digital.com/es/blog/ai-consultant-temporary-job-title (es)

### What is GEO, and why your business is invisible to AI search
People are asking ChatGPT and Google's AI for recommendations instead of scrolling ten blue links. Here's how to be the answer.
URLs: https://www.r21digital.com/en/blog/what-is-geo-ai-search (en) · https://www.r21digital.com/es/blog/what-is-geo-ai-search (es)

### AI agents for small business: hype, reality, and what actually works
An AI agent isn't a chatbot. It's software that does a real task end to end. Here's where that pays off — and where it doesn't.
URLs: https://www.r21digital.com/en/blog/ai-agents-for-small-business (en) · https://www.r21digital.com/es/blog/ai-agents-for-small-business (es)

### Graphic design that actually works for Puerto Rico brands
Skip the yearly trend list. What a Puerto Rico brand needs is work that holds up on a phone, on a banner in the sun, and in both languages.
URLs: https://www.r21digital.com/en/blog/graphic-design-that-works-for-puerto-rico-brands (en) · https://www.r21digital.com/es/blog/graphic-design-that-works-for-puerto-rico-brands (es)

### How to promote your brand at events and fairs in Puerto Rico
A booth without a follow-up plan is a donation. What to bring, who to talk to, and what to do the Monday after.
URLs: https://www.r21digital.com/en/blog/promoting-your-brand-at-events-and-fairs-in-puerto-rico (en) · https://www.r21digital.com/es/blog/promoting-your-brand-at-events-and-fairs-in-puerto-rico (es)

### How to Launch an Online Store in Puerto Rico: The Legal Checklist
Every step to open an ecommerce store in Puerto Rico, from registering at the Departamento de Estado and SURI to IVU, ATH Móvil, and island shipping.
URLs: https://www.r21digital.com/en/blog/launch-an-online-store-in-puerto-rico-legal-checklist (en) · https://www.r21digital.com/es/blog/launch-an-online-store-in-puerto-rico-legal-checklist (es)

### The Best Website Platforms for a Puerto Rico Business: Wix, WordPress, Shopify and Custom
Which platform fits a Puerto Rico business, judged on what actually matters here: mobile speed, Spanish support, ATH Móvil, and whether you can grow without rebuilding.
URLs: https://www.r21digital.com/en/blog/best-website-platforms-for-puerto-rico-businesses (en) · https://www.r21digital.com/es/blog/best-website-platforms-for-puerto-rico-businesses (es)

### The Website Mistakes Costing Puerto Rico Businesses Customers
The technical, content and SEO problems that quietly send visitors away — and a monthly check you can run yourself in fifteen minutes.
URLs: https://www.r21digital.com/en/blog/common-website-mistakes-puerto-rico-businesses (en) · https://www.r21digital.com/es/blog/common-website-mistakes-puerto-rico-businesses (es)

### What a Puerto Rico business website needs in practice
Not this year's look. A site that loads on a phone, is readable in Spanish, shows where you are, and lets someone contact you without hunting.
URLs: https://www.r21digital.com/en/blog/what-a-puerto-rico-business-website-needs-in-practice (en) · https://www.r21digital.com/es/blog/what-a-puerto-rico-business-website-needs-in-practice (es)

### Repurposing content: get more mileage from one piece of work
A blog post that dies on the blog is unfinished. Cut it into the email, the short video, the Google post, and the sales answer you already give on the phone.
URLs: https://www.r21digital.com/en/blog/repurposing-content-get-more-mileage-from-your-blogs (en) · https://www.r21digital.com/es/blog/repurposing-content-get-more-mileage-from-your-blogs (es)

### Storytelling in content: how a small business actually connects
You do not need a brand saga. You need one true story per piece: who had the problem, what you did, what changed.
URLs: https://www.r21digital.com/en/blog/storytelling-in-content-how-to-connect-with-your-audience (en) · https://www.r21digital.com/es/blog/storytelling-in-content-how-to-connect-with-your-audience (es)

### Spring cleaning your digital presence: a 5-step guide
Five checks you can finish in an afternoon: dead URLs, the Google listing, the contact path, the leftover ads, and the pages that still name a service you no longer offer.
URLs: https://www.r21digital.com/en/blog/spring-cleaning-your-digital-presence-a-5-step-guide (en) · https://www.r21digital.com/es/blog/spring-cleaning-your-digital-presence-a-5-step-guide (es)

## Frequently asked questions

### How much does R21 Digital charge?
Work is grouped into four packages. Brand & Website starts at $750 one-time plus $40 a month for hosting and care. Monthly Presence — social, content, and AI-search optimization — starts at $550 a month for four posts, and most clients start at $750 for eight. Automation and AI agents start at $200 a month. Custom software is quoted per project. These are starting prices for Puerto Rico and Latin America, quoted in USD; United States engagements are priced separately.

### Does R21 Digital require a long-term contract?
No. Monthly retainers run without a long-term contract and need 30 days' notice to stop. One-time builds are split 50% to start and 50% at publish, and hosting and care bills from the day the site publishes rather than from signature.

### Which R21 Digital package should I start with?
Start with Brand & Website if you are opening, rebranding, or your current site is costing you customers. Start with Monthly Presence if you already have a site and nothing is happening on it — this is what most clients buy. Start with Automation & AI Agents if someone on your team is copying and pasting between apps or leads are going cold overnight. Start with Custom Software when off-the-shelf tools do not fit how the business actually works. Any engagement can grow into the others later.

### What does R21 Digital do?
R21 Digital is a marketing, automation, and AI agency. We design brands, build websites and apps, run digital marketing and paid ads, optimize for AI search (GEO), automate operations, and build custom AI agents — for businesses across the United States and Latin America.

### Where is R21 Digital located?
R21 Digital is based in Mesa, Arizona, with team members in San Juan (Puerto Rico), Panama City (Panama), and Yopal (Colombia). The team works remotely, with clients across the US, Puerto Rico, and Latin America, in both English and Spanish.

### Do you work in English and Spanish?
Yes. R21 Digital is fully bilingual. We build websites, run campaigns, and create content in both English and Spanish — including proper bilingual SEO so each language version ranks on its own.

### What is GEO, and how is it different from SEO?
SEO optimizes your website to rank a link on a search results page. GEO (Generative Engine Optimization) optimizes your business to be cited inside the answer that AI assistants like ChatGPT, Perplexity, Gemini, and Google's AI give. As people increasingly ask AI instead of scrolling links, GEO is how you stay visible. R21 runs GEO programs for clients every month.

### How much do your services cost?
Pricing depends on scope. We offer one-time projects (like a website or brand) and monthly retainers (like marketing, social media, or GEO). Tell us what you need and we'll send a clear, itemized quote — no surprises and no long lock-in contracts.

### What kinds of businesses do you work with?
We work with small and mid-sized businesses across many industries — healthcare and clinics, professional services and consulting, retail and food, printing, events, and more. If you need to be found online, look professional, and run more efficiently, we can help.

### Do you build custom software and mobile apps?
Yes. Beyond marketing, we build mobile apps, web platforms, admin dashboards, and backend systems end to end — design, development, App Store and Google Play submission, hosting, and ongoing maintenance. We've shipped native iOS apps and data platforms to production.

### What is an AI agent, and do I need one?
An AI agent is software that completes a real task end to end — like researching prospects, drafting replies, or routing leads — with a person reviewing the output before it goes out. R21 runs its own agent platforms, Hermes and OpenClaw, in production. You need one when a repetitive, time-consuming task is eating your team's hours; we'll tell you honestly when it isn't worth it.

### Can you take over a website or project from another agency?
Yes. We regularly take over existing websites, ad accounts, and automations. We start by auditing what's there, keep what's working, and fix what isn't — without forcing a rebuild unless it's genuinely the better path.

### How do we get started?
Book a free call or send us a message through the contact page. We'll learn about your business, point you at the highest-return move first, and send a clear plan. There's no pressure and no obligation.

## Pages

### Home
URLs: https://www.r21digital.com/en (en) · https://www.r21digital.com/es (es)

### Services and pricing
URLs: https://www.r21digital.com/en/services (en) · https://www.r21digital.com/es/services (es)

### Work
URLs: https://www.r21digital.com/en/work (en) · https://www.r21digital.com/es/work (es)

### Locations
URLs: https://www.r21digital.com/en/locations (en) · https://www.r21digital.com/es/locations (es)

### About
URLs: https://www.r21digital.com/en/about (en) · https://www.r21digital.com/es/about (es)

### FAQ
URLs: https://www.r21digital.com/en/faq (en) · https://www.r21digital.com/es/faq (es)

### Contact
URLs: https://www.r21digital.com/en/contact (en) · https://www.r21digital.com/es/contact (es)

### Book a consult
URLs: https://www.r21digital.com/en/book (en) · https://www.r21digital.com/es/book (es)

### Blog
URLs: https://www.r21digital.com/en/blog (en) · https://www.r21digital.com/es/blog (es)

### Privacy policy
URLs: https://www.r21digital.com/en/privacy (en) · https://www.r21digital.com/es/privacy (es)

### Terms of service
URLs: https://www.r21digital.com/en/terms (en) · https://www.r21digital.com/es/terms (es)